The power of the Weed Man brand is derived from our distinctive yet effective message to the consumer. Extensive market research verifies the effectiveness of positioning Weed Man franchisees as locally owned and operated lawn care providers who have been given the tools to operate as knowledgeable professionals. The message is very simple, but it resonates with lawn care consumers who, research has shown, place a priority on trust. The promise of attentive local ownership guided by a dedication to professionalism and customer service has proven to be an irresistible offer that has distinguished Weed Man from the larger national companies. Our competitive edge continues to gain momentum in the United States.