Limited Exposure to Recession
Lawn care is a small slice of the consumer’s disposable income and one of the last budget items to be cut when belt-tightening is necessary. While nothing is recession-proof, many of our companies have flourished during recessions. Also shielding lawn care from exposure to recession is its high perceived value as a low-cost service that enhances both property value and pride of ownership. In fact, studies have shown that professional lawn and landscape services can add as much as 15% to a home’s value at resale.